Beauty Is Beauty Lies On The Inside - 1024 Words

Introduction: Beauty has been interpreted in many ways since time immemorial. Many opinions have been sent across and criticisms on their take on this abstract measurement have been heard by the masses. â€Å"Beauty is skin deep.† â€Å"True Beauty lies on the inside.† Beauty is celebrated in ways that define the structure of societies. A whole system and society had been designed on the foundation of Beauty at one time. Even though the interpretations and criticism of beauty has remained more or less fundamental and unchanged over the years, the physical definition of Beauty has been morosely dynamic through times. When one considers the physical aspect of Beauty, we consider a number of variables to be taken into account while defining what one†¦show more content†¦These redeeming qualities, amongst a vast pool, are the reason for people constantly striving for self-beautification and aestheticism. But, as we all know, or learn eventually in life, nothing remains true to i ts nature. Nothing is fully right or wrong. The world is not made up of just plain black or white. There is enmesh of the two; a gray area where things are not as simple as either right or wrong, true or false. This composite rule of nature is present in the art of Beauty and aesthetics. So, naturally, there is a grim and dark side to this art. The negative affluence that arises from appreciating beauty and objectifying someone or something for their physical appeal is the main focus of the dynamism and transitivity of this said art. Negative qualities such as Narcissism, Egotism, Vanity and Self-absorption are the side-effects of having an inclination for Beauty. We can see that with Aestheticism, one rely on the invocation of the sensuousness of a person rather than the moral and sentimental appeal; what lies on the surface is appreciated and celebrated. This tradition of directing the perspective of how one sees Art and beauty and how one is to be molded to the trends and dictio n of the society is highly debatable. One can see it as an overthrow of a previous redundant socio-political tradition that eventually bored and/or tired the people out. One can also see it as the aforementioned grand plan of the universe to constantly keepShow MoreRelatedBeauty Is Not At The Eyes990 Words   |  4 Pagesâ€Å"Beauty is not in the face; beauty is a light in the heart† â€Å"True beauty comes from within†. The physical appearance of a person is the first thing another person notices about someone. The definition of beauty is the combination of qualities, such as shape, color, or form, that pleases the aesthetic senses, especially the sight. People havecome to the conclusion that beauty is about the exterior appearance, however, true beauty is defined as the way a person acts and thinks. In today’s societyRead MoreAnalysis Of Susan Bordo s Globalization Of Eating Disorders 993 Words   |  4 Pagespeople in states where they wanna help themselves for other people’s sakes. Instead, they might want to consider looking at themselves in their own mirror and be satisfied with the way they look. I am not saying don’t workout, or put your children in beauty pageants, or no social media. What I am saying is do not be encouraged to do it media. Just because others might you does not mean you should change for them, change for yourself. Consequences arise with obsession of body image. Once one begins theirRead More Beauty Essay987 Words   |  4 Pages â€Å"Beauty is in the eye of the beholder† I agree that beauty lies in the eye of the beholder because beauty comes from within your soul. People have different ideas and tastes, so ideas on what is beautiful vary from person to person. This is proven when you look around in the world which we all share. There are countless ways in which beauty is shown to us all. It could be in nature, like the waterfalls or the sunset or even a hurricane; some people may think that it’s exotic to see the skiesRead MoreBlonde By Katherine Blonde Analysis705 Words   |  3 Pagesbeing blonde is the expectation of everyones beauty standards. In the short story â€Å"Blonde† by Katherine Min, Jean is a young asian girl who wants to fit into the standards of the beautiful blonde. Katherine Min explains that you are your own self beauty and putting on a wig won’t change to make you anymore beautifuller. This is meaningful because Jean doesn’t think dark haired girl are beautiful because society makes her think that blonde is the beauty standard. Jean desires for the blonde wig soRead More Inner and outer beauty in Dorian Gray Essay1495 Words   |  6 Pages The term ‘beauty’ may have very relative significance. Something can be beautiful for us, but ugly for oth er people. The external beauty of a person is often the first thing that we pay attention to. This is the result of the association of beauty with good and ugliness with evil. Through the outer appearance we make a general opinion about a given person. Such a way of thinking may be very misleading. In order to get to know the person we need to look to the inside – into the soul. This is theRead MoreInner and Outer Beauty in Dorian Gray1512 Words   |  7 PagesThe term ‘beauty may have very relative significance. Something can be beautiful for us, but ugly for other people. The external beauty of a person is often the first thing that we pay attention to. This is the result of the association of beauty with good and ugliness with evil. Through the outer appearance we make a general opinion about a given person. Such a way of thinking may be very misleading. In order to get to know the person we need to look to the inside Ââ€" into the soul. This is the placeRead MoreAna lysis Of Don t Judge A Book By Its Cover ``1001 Words   |  5 Pagesadults tell children to have them look on the inside. However, people often judge based on appearance. There is an abundant number of people who are superficial and believe appearance is the true key of life. Social media, magazines, and the fashion industry encourage the general public to idolize and crave beauty. A young girl would disgorge herself in order to look like the models walking the runway, or the famous actress on a magazine. In society, beauty is based on and revolves around the appearanceRead MoreBeauty in The Picture of Dorian Gray 809 Words   |  4 PagesPicture of Dorian Gray, beauty is depicted as the driving force in the lives of the three main characters, Dorian, Basil and Lord Henry. Dorian, the main character, believes in seizing the day. Basil, the artist, admires all that is beautiful in life. Lord Henry, accredited ones physical appearance to the ability of achieving accomplishments i n life. Beauty ordains the fate of Dorian, Basil, and Lord Henry. The novel embodies the relationship of beauty and morality. Beauty is not based on how attractiveRead MoreBeauty : When The Other Dance Is The Self1642 Words   |  7 PagesBeauty can be viewed in a variety of ways for many different people. Society has made a huge impact on the way people view and think of one another. Since the media has created a specific definition of beauty, people begin to see others in a different light. Those who are considered the â€Å"other† are those who the society and media have not deemed beautiful. Alice Walker describes in â€Å"Beauty: When the Other Dance is the Self† how her experience with her eye being noticeably damaged had caused her toRead MoreDefinition Of Beauty Essay829 Words   |  4 Pagesthe word beauty or beautiful what do you think of? The way a person looks the way they are on the inside, or is it not even a human but things in nature. The definition o f beauty has a very broad definition everyone has their own meanings their own thoughts on the subject. After a lot of research and interviewing two people getting the perspective of a male who I am very close to and a female who is just a girl in my class I have finally come to some kind of idea of what the word beauty really means

Service Encounters Important To Industries-Myassignmenthelp.Com

Question: Discuss About The Service Encounters Are Very Important To Service Industries? Answer: Introducation Service encounters are very important to service industries because it gives opportunities to service companies to generate business from customers and earn profits. Service counters can be defined as interactions which allow the sales representatives of the companies to interact with the customers (Lovelock and Patterson 2015). They are interactions between the culture, environment, activity and interface of the company and the customers (figure 1). The backstage attributes or offerings of the companies like organisational culture and services of the company flow to end customers to meet their demands. These flows take place according to their lifestyle, culture and usage of devices like smart phones and tablets. This interaction allows the representatives to suggest or offer products for sale to the customers. These service interactions therefore result in sale of products which generate revenue for the service providing companies like Telstra. The success of service encounters and business generations depend on a variety of factors like body language of the representatives and his communication skills (Yoo and Arnold 2016). The service encounters have serious managerial implications and business generation. Managerial implications are the practical decision making actions by the managers which involves deciding whether to proceed with appointments with customers to lead it towards business generation. Thus success of managerial implications and their proceeds towards business generations are dependent on service encounters (Pantano and Viassone 2014). Service encounters impact business generation and inflow of revenue impacts which in turn impact competitive advantages companies enjoy in the market. The telecommunication market in Australia is worth over 40 billion dollars. The market has powerful multinational telecommunication companies like Telstra, Vodafone and Optus (Businessreviewaustralia.com. 2017). This unforgiving competition has put a lot of pressure on the sales teams of the companies to interact with maximum number of consumers to generate maximum possible volume of business by selling as many products as possible. Their attitude, presentation and knowledge have a very important role to play in the success of these encounters and the managerial implications. This makes service encounters of great significance to the company for business generation and profit (Sundbo, Sundbo and Henten 2015). The first significant role service encounter is that it facilitates interaction between the service provides company and customers. Nguyen et al. (2014) state that service encounters are often planned and directed by companies by training their employees. This is because service encounters allow the companies to meet new clients through their sales representatives. These interactions can happen over the telephone, email or face to face with the consumers. They are very important because they allow the companies to promote their products to the new customers for the first time. It creates demand among the customers about the new products (Knittel, Beurer and Berndt 2016). The sales persons of multinational companies like Telstra can showcase the products of the companies employing them the customers upon encountering with them. The sales representatives can inform the customers about the Telstra products like mobile phones, tablets, data plans and product bundles (Telstrahealth.com. 2 017). The companies manufactures and markets products for personal use, small business use, usage by large enterprises, health related issues and for entertainment purpose. Service encounters enable the sales representatives to meet both business users and personal users(Rauch et al. 2015). This allows them to present ideal products according to the needs of the customers, for example, they can showcase small business plan before a small store owner. Thus, service encounters over here enable Telstra to reach out to new prospective customers which creates possibilities of creating new customers (Dong et al. 2015). The second importance of service encounter is it optimises customer behaviour to facilitate sale of products. Jaakkola and Alexander (2014) state in their work customer engagement is very important for successful business transactions between the customer and the firms. They also said that blurring the differences between the companies and their customers are extremely important for more sales of products. Service encounters engage the customers know the companies and its products better which creates demand (Borgh and Schepers 2014). The sales representatives during a service encounter get the opportunities of optimising these demands and persuading the customers to buy the products (Sengupta, Balaji and Krishnan 2015). The Telstra representatives to speak to the customers directly to know about their lifestyle, needs and so on. This helps them to choose appropriate products for the customers and offer them. Positive feedbacks from the customers results in positive managerial implic ations whereas negative feedbacks from customers results in negative managerial implication. Negative service implication inhibits the customers from availing the service, develops a negative image about the company and result in business losses. The Telstra sales person in case of positive managerial implication can proceed towards selling the products to the customers and accept payments in return in forms of cheque or cash. Thus, this shows that analysis of service implications that service encounters have long term impacts on firms like Telstra than one time revenue generation by sale of products. They help the company to acquire new customers, create relationship and generate continuous business by offering solutions to their ever changing needs (Yurova et al. 2017). Service encounters in other words have become synonymous to market penetration and business growth. The third significance of service encounter is that it helps the service provider firms to fill the gap of their advertisements and achieve deeper market penetration. Services by nature are intangible and advertisements always do not succeed in making the customers perceive their benefits (Mazaheri et al. 2014). These limitations of advertisements result in slow customer demand optimisation towards purchase of services which effects the revenue generation of the service providing companies like Telstra. Sales encounter allow the sales representatives to interact with the customers, get to promote the products of the company and highlight their benefits. The customers are able to perceive the benefits of the products and in turn results in positive managerial implications(Kastalli, Van Looy and Neely 2013). The sales representative of service providing companies like Telstra can draw a comparison between the products of the company in question and its competitors. This helps to create a stronger image of the products of the company (Telstra) which encourages the customer to perceive its superiority over the similar products and the benefits of consuming these products. The managerial implication of these positive effects of the service encounters on the customer is that it leads to sale of products (Pantano and Viasson 2015). Thus, service encounter help the service companies to create and enforce stronger image of the products which complements the promotional powers of the advertisements. Thus service encounters mobilise faster and more permanent customer opinion about the products which result in sale. It must that it results in revenue generation and gaining of competitive advantage in the market (Kumar and Kim 2014). Service encounters are of tremendous importance to the present competitive firms. They help the firms to sell products and generate revenue. Thus, service encounters in other words are crucial for the very sustenance and retention of competitive advantages of the service provider firms. References: Borgh, M. and Schepers, J.J., 2014. Do retailers really profit from ambidextrous managers? The impact of frontline mechanisms on new and existing product selling performance.Journal of Product Innovation Management,31(4), pp.710-727. Businessreviewaustralia.com. (2017). Australias Telecom Giants: The Future of Competition in the Industry. [online] Available at: https://www.businessreviewaustralia.com/technology/1281/Australias-Telecom-Giants:-The-Future-of-Competition-in-the-Industry [Accessed 14 Aug. 2017]. Dong, Y., Liao, H., Chuang, A., Zhou, J. and Campbell, E.M., 2015. Fostering employee service creativity: Joint effects of customer empowering behaviors and supervisory empowering leadership.Journal of Applied Psychology,100(5), p.1364. Jaakkola, E. and Alexander, M., 2014. The role of customer engagement behavior in value co-creation: a service system perspective.Journal of Service Research,17(3), pp.247-261. Kastalli, I.V., Van Looy, B. and Neely, A., 2013. Steering manufacturing firms towards service business model innovation.California Management Review,56(1), pp.100-123. Knittel, Z., Beurer, K. and Berndt, A., 2016. Brand avoidance among Generation Y consumers.Qualitative Market Research: An International Journal,19(1), pp.27-43. Kumar, A. and Kim, Y.K., 2014. The store-as-a-brand strategy: The effect of store environment on customer responses.Journal of Retailing and Consumer services,21(5), pp.685-695. Lovelock, C. and Patterson, P., 2015.Services marketing. Pearson Australia. Mazaheri, E., Richard, M.O., Laroche, M. and Ueltschy, L.C., 2014. The influence of culture, emotions, intangibility, and atmospheric cues on online behavior.Journal of Business Research,67(3), pp.253-259. Nguyen, H., Groth, M., Walsh, G. and Hennig?Thurau, T., 2014. The impact of service scripts on customer citizenship behavior and the moderating role of employee customer orientation.Psychology Marketing,31(12), pp.1096-1109. Pantano, E. and Viassone, M., 2014. Demand pull and technology push perspective in technology-based innovations for the points of sale: The retailers evaluation.Journal of Retailing and Consumer Services,21(1), pp.43-47. Pantano, E. and Viassone, M., 2015. Engaging consumers on new integrated multichannel retail settings: Challenges for retailers.Journal of Retailing and Consumer Services,25, pp.106-114. Rauch, D.A., Collins, M.D., Nale, R.D. and Barr, P.B., 2015. Measuring service quality in mid-scale hotels.International Journal of Contemporary Hospitality Management,27(1), pp.87-106. Sengupta, A.S., Balaji, M.S. and Krishnan, B.C., 2015. How customers cope with service failure? A study of brand reputation and customer satisfaction.Journal of Business Research,68(3), pp.665-674. Sundbo, J., Sundbo, D. and Henten, A., 2015. Service encounters as bases for innovation.The Service Industries Journal,35(5), pp.255-274. Telstrahealth.com. 2017. Hospital. [online] Available at: https://www.telstrahealth.com/home/sectors/hospital.html [Accessed 15 Aug. 2017]. Yoo, J. and Arnold, T.J., 2016. Frontline employee customer-oriented attitude in the presence of job demands and resources: The influence upon deep and surface acting.Journal of Service Research,19(1), pp.102-117. Yurova, Y., Ripp, C.B., Weisfeld-Spolter, S., Sussan, F. and Arndt, A., 2017. Not all adaptive selling to omni-consumers is influential: The moderating effect of product type.Journal of Retailing and Consumer Services,34, pp.271-277.

What Is Essay Editing

What Is Essay Editing Essay editing is the process of rectifying mistakes in an essay. Before the essay is submitted, it should be revised thoroughly to check for any grammatical errors or vague phrases. Vague phrases are sentences that cannot be understood easily and require a lot scrutinizing before the meaning can be established. After writing an essay, the headache is trying to conclude it, arriving at an arguable thesis or organizing the ideas. Students find this process challenging and confusing and end up making petty mistakes that cost them a lot of marks. Here are a few guidelines that may help in the essay editing process; 1. Read out your essay Trying to sieve out your mistakes by reading your essay might not be such an effective method to use. It is quite possible that your eye will skip out on common mistakes that will ruin your essay. The best way to go about this is by reading your essay out loud. Where your eyes have failed, your ears will succeed. Reading out loud will help you hear the mistakes made. 2. Counter check if all your words help in bringing out the meaning Make sure that your choice of words adds meaning to your essay. Every word should be adding meaning to your essay in the sense that your essay is straight and to the point. Keep checking for phrases like My own personal opinion. This phrase is an example of phrases that should be avoided at all costs. Ask yourself what the word personal means then check the phrase and you will see its redundancy. Using Own personal with my only ruins your essay. Opt for using My opinion instead. Also, check if you have used excessive use of words to explain something that might be explained with just a few. Avoid using excessive words just to meet the word count limit. 3. Keep your language simple and direct Using complex words will only end up confusing your readers even more. Be specific and explain every point with clarity. A sentence like The evils of the society will affect our resources negatively will end up ruining your essay. Your readers will want to know what evils? What resources? Which societies? Remember your readers want to know exactly what it is you are trying to put across. All your points should be clear. 4. Avoid using complex words Most students end up using complex words with the aim of trying to sound smart. Inappropriately elevated language can end up in nouns getting used as verbs. Instead of sounding smart, you end making a fool out of yourself. If you find yourself adding words just to sound smart, consider revising your essay. 5. Make sure your essay sentences are appropriately placed It is quite normal to feel bad while cutting out sentences that you are most fond of in your essay. If you happen to see yourself in such a situation, remind yourself that a meaningful and relevant essay is better than having one with sentences that make no sense. Great writers will not be afraid to get rid of those kinds of sentences. Essay editing requires a lot of scrutiny and revision. It is not as complex as it sounds; all students need to keep in mind is how to deliver an essay with few irregularities.

Free Essays on 12 Angry Men

The prejudice in 12 Angry Men Twelve Angry Men is a very interesting film about the jurors’ deliberations on a case that seems at first a no brainner. But in reality it proves to be a more complex case. As the evidence is brought up to question by the jurors themselves. The complexity of this case grew as the films went on. Then came the hard part, making the decision, guilty or not guilty. Especially when you have jurors that are over shadowed by prejudice that influence their decision. It is only when prejudice is set aside that the jurors’ are able to make a more logical decision on the case. It is very obvious that most of the battle that juror #8 fought was the prejudices of the other jurors. Instead of a verdict being based on the facts and logic everyone just went with majority rule and did not think of the consequences of what might happen to the boy, which was life in prison or death. These issues are handled and challenged by Juror #8, instead of going along with the crowd and accepting the evidence as it was presented, he challenged everything. Since the boy was to be executed if found guilty his life was now in the hands of the jury and juror #8 reasoned that the least they could do was to talk about the case a bit. In addition, juror #8, no matter how emotional the discussion got he always kept his cool and had his task in mind. Juror #8 tried to do his best even when the odds were against him. He used logic to examine all the witnesses’ testimony. One of his most effective strategies was to keep on reminding the group they must acquit if they had any à ¢â‚¬Ëœreasonable doubt’. And notice that juror #8 set aside the prejudice remarks that were made by the other jurors. He did not even considered them to be relevant to the case. An example of prejudices playing an important role in different class issue. Is juror #10 who put a great deal of effort into trying to convince the others that the boy was guilty... Free Essays on 12 Angry Men Free Essays on 12 Angry Men The prejudice in 12 Angry Men Twelve Angry Men is a very interesting film about the jurors’ deliberations on a case that seems at first a no brainner. But in reality it proves to be a more complex case. As the evidence is brought up to question by the jurors themselves. The complexity of this case grew as the films went on. Then came the hard part, making the decision, guilty or not guilty. Especially when you have jurors that are over shadowed by prejudice that influence their decision. It is only when prejudice is set aside that the jurors’ are able to make a more logical decision on the case. It is very obvious that most of the battle that juror #8 fought was the prejudices of the other jurors. Instead of a verdict being based on the facts and logic everyone just went with majority rule and did not think of the consequences of what might happen to the boy, which was life in prison or death. These issues are handled and challenged by Juror #8, instead of going along with the crowd and accepting the evidence as it was presented, he challenged everything. Since the boy was to be executed if found guilty his life was now in the hands of the jury and juror #8 reasoned that the least they could do was to talk about the case a bit. In addition, juror #8, no matter how emotional the discussion got he always kept his cool and had his task in mind. Juror #8 tried to do his best even when the odds were against him. He used logic to examine all the witnesses’ testimony. One of his most effective strategies was to keep on reminding the group they must acquit if they had any ‘reasonable doubt’. And notice that juror #8 set aside the prejudice remarks that were made by the other jurors. He did not even considered them to be relevant to the case. An example of prejudices playing an important role in different class issue. Is juror #10 who put a great deal of effort into trying to convince the others that the boy was guilty...

Airline Cabin Cleaniness Research Paper Example | Topics and Well Written Essays - 1000 words

Airline Cabin Cleaniness - Research Paper Example For instance, cold, which is a common complication among passengers, has been attributed lack of proper hygiene in the aviation industry. It is imperative to ensure that air travellers are protected from such complication. Currently, the world has been grappling with the challenge of Ebola. The disease has not only affected the Africans, but was also witnessed in United States and some European countries. Lack of proper hygiene can predispose passengers to dangerous infections. The discussion will also demonstrate how aircrafts should be cleaned, and how frequently this should be done. The aviation industry has a major challenge when it comes to the cleanliness of the airline cabin. While this is an important exercise that is supposed to ensure that the health status of passengers is not compromised, the Federal Aviation Administration (FAA) has neglected it. For instance, some of the current regulations to ensure safety of passengers include the Clean Water Act of 1997, and Clean Air act of 1970 (Jathar, 2012). The FAA has however failed to establish rules and regulations that would make it mandatory for the airlines to clean their aircrafts. In most cases, inspectors, or other individuals are not allowed to inspect planes during the cleaning process. This has made it difficult to know what kinds of detergents are used, or even whether aircrafts are indeed cleaned. The Occupational Safety and Health Administration (OSHA) have established regulation that should ensure that the health of employees is not threatened (Hoffman, 2011). It achieved this by establishing the Hazardous Communication Standards (29 CFR 1910.1200), which has been made part of the Code of Federal Regulations (David, 2011). Protecting the lives of the employees in a plane means that those of passengers are protected as well. The aviation industry has however continued to put the health of its employees and passengers in danger of infections. It has

Obesity Essay Example | Topics and Well Written Essays - 500 words - 7

Obesity - Essay Example cal and social economic aspects have been termed as contributing factors to obesity in adults, more so in developed countries such as the U.S and the U.K (Friedman 633). Several psychological factors lead to obesity. Among the factors, include the increased food variety. According to research carried out by the American Psychological Association (APA), when individuals get more assortment in their food selections, they have a tendency to eat more (Wyatt et al. 168). One probable reason could be that the first few food bites tend to be the sweetest, but as one get used to the taste, less pleasure is gotten out of it (Wyatt et al. 168). This prompts the individual to move to the next food choice. The other psychological aspect causing obesity is the increased marketing approaches from Big Food. Similar to the strategies utilized in advertising tobacco, food industries have become well versed in psychological research regarding how to influence the choice of individuals. Further, one’s attitude towards managing his own emotions is another aspect that has led to the increase in obesity among adults (Wyatt et al. 171). For instance, when individua ls feel a sense of stigmatization due to their weight, they are inclined to get involved in more unhealthy habits of eating. Additionally, food addiction is also a major psychological aspect causing obesity. It is possible for an individual to become addicted to food, as people get addicted to alcohol and drugs. While this remains controversial, more evidence in emerging to support it. Similar to the psychological impacts causing obesity, there are also numerous socioeconomic aspects, which have led to a drastic increment of obesity, in both the U.S and the U.K. Firstly, the socioeconomic status (SES) of an individual impact his or her eating habits (Ogden 11). On that note, people with a high socioeconomic status are less likely to be obese since tend to practice healthy eating, as well as regular exercise. However, those

Ducati Essay Example for Free

Ducati Essay Patrick EnglandDucati individual write up #3 Management 495 2/7/2012 Can Ducati sustain its position in the sport segment? Can Honda and other Japanese manufactures stop its growth in this segment? The ability for Ducati to sustain its position in the sport segment of motorcycles is going to depend on management’s ability to stay focused on keeping their image and story alive and in the minds of the motorcycle community. If management continues its current trend I believe that they can sustain their position, although there are challenges posed by the Japanese firms and changes in Ducati itself can also play a role in their ability to maintain their growth and position as the high end advanced sport bikes. Ducati’s decision to move from a mechanical company to an entertainment company could be the source of its success or its failure. The company to this point in 2001 had become known for their exotic engineering and design, focusing on beating the completion by any means, even if it involved producing a bike that many might call ugly or not the traditional motorcycle, so Ducati was running the risk of turning away the very customers and removing the image that had built them to the company they had become. But the decision made by Minoli, to become more of an entertainment company and to produce products that could be attractable by a wider variety of customers could also spur growth and market share that the company desperately wanted and needed if it was going to continue to compete with the Japanese bikes. I believe that if the management at Ducati can continue to make this â€Å"turnaround† hold and follow through with the goals laid out in it, then yes they can sustain their position, although any deviation or getting lack in the respects of implementing these long term goals will in my opinion hurt them greatly, for it is the image and the brand that Ducati represents that makes their products wanted. If they try too hard to copy the functions and company structure of competitors they very well may be destroying their core competitive advantage of image and product uniqueness. Japanese manufactures have been pushing hard in the sport market and have the capital and business structure to make a full fledge effort to take market share in the sport division. Honda and others have the ability to mimic the aspects of Ducati that have made them so revered by customers (mainly new technology and exotic styling) while still maintain their reliability and cost advantage. They will still continue to struggle with the â€Å"cookie cutter† image that has plagued them throughout their history, and I believe that if they can try to separate products in their sport division and create the image of uniqueness and exoticness that people associate with Ducati, then they definitely can pose a serious threat.